Custom coins come in many forms, and one of these is the corporate coin. They are non-legal tender coins commissioned by a private organization to promote their ideals or to remember an important event, or honor outstanding members of their group.
If you’ve never seen one, then you probably won’t get what the fuss is for, however, when you have acquired a few, you will appreciate their beauty and their significance in promoting the values of what these coins represent. If you have received some as a form of reward (much like a medal) or as recognition for the hard work and dedication you showed in your line of work or department, then it’s hard not to appreciate these tokens or develop an emotional attachment to them.
Corporate organizations love to come out with custom coins whenever they reach an important milestone. For example, when your organization might be celebrating the first hundred years of their celebration by coming out with limited edition custom coins that bear the insignia of the organization and other marks that celebrate its centennial. And because they are limited, not everyone can have them and very soon, they will be a rare item that will prove valuable one day.
If you work in marketing and you’re running out of ideas, consider customized coins. There are so many ways to use these. If you are marketing an event and you want to make sure that hordes of people are going to show up, you can have a custom coin made to depict your company logo and the occasion you are celebrating. Depending on how well your designer and copywriter creates this coin, you may be able to draw in a significant crowd when you have sufficiently whet people’s curiosity through the attractiveness of your coin and how effective you market it.
Distribute this coin to your target market. Have them know that this coin gains them free entry to your marketing event. You’ll treat these custom coins as currency on that day, meaning you’ll collect these from the bearer before they are allowed entry into your event. When you get the coin from the guest at the entrance, put a unique sticker on the coin and a copy of that sticker on the guest’s arm.
Later, before the culmination of the event, gather the coins together and use them as tokens for the main raffle. When you pull out a winning coin, the sticker on that coin will identify its owner and the subsequent winner of the raffle prize. The owner of the winning coin can then retrieve his coin and use this to collect the raffle prize.
Another idea is to come out with a beautiful, collector’s edition set of coins to celebrate a corporate event that also features a charity ball. If you’re raising funds for this ball, you may encourage potential donors to purchase the special edition custom coins. The funds that were used to purchase the coins go directly to the charity fund. The guest who purchased a special coin can then use it to claim a winning prize at the ball.
You can come up with various mechanics on how to use custom coins and exploit it to the hilt in your marketing and sales events. The difference between these and the more mundane sort of collateral is that there is a greater chance for the public to keep and value personalized coins and not throw them away. The greater value is attributed to your coin, the greater mileage you get in terms of exposure and awareness of your organization.
We don’t charge for design, art or revisions, so you can experiment with the design of your custom coins until they’re exactly the way you want them.